Perry Belcher – F.I.B.S. Offer Creation Masterclass

What You Get:

Part 1: Why Offers Matter

Everything Starts With an Offer

• Most Valuable Skill in the World
• How Offers Build Companies
• How Offers Build Products
• How Offers Sell Books
• How Offers Make Deals

• Learn the Hard Way — Fast
• How Offers Build Relationships
• 30 Years of Experience in 2 Days
• My Usable “Fake It Till You Make It” Formula

Phase 1: Understanding Human Buying Behavior

The Five “Cult Laws” That Drive Sales — Module One, 30 Minutes

Buying Behavior — Module One, 60 Minutes

Phase 2: Critical Research

5 Big Questions —  60 Minutes

Competitive Research —  30 Minutes

Planning —  30 Minutes

Writers’ Tools —  60 Minutes

Phase 3: The Offer Formula

Now we start writing or dictating

Things to Remember: Sequence Matters — 30 Minutes

Promise — 60 Minutes

Intro — 60 Minutes

Commitment — 30 Minutes

Part 2: Your Solution

Clearly Define Their Desired Outcome (Better Be Right) What They Don’t Want You to Know (Hidden Secret)

Might Know, Probably Know, Don’t Know

• Explain the “What” Step by Step
• Good but Incomplete
• Give Context to the Importance of the Solution
• Help Them See the Vision
• Show SOME of the Steps-Within-Steps

Name the Solution (i.e. F.I.B.S.)

• Explain the Pain to Create
• Stress the Ease of Use
• Demonstrate the Speed of Results
• Sell the Idea (Not the Product)

How It Works — Day Two, 30 Minutes

Pre-Close — Day Two, 60 Minutes

Transition — Day Two, 30 Minutes

Offer — Day Two, 90 Minutes

Close — Day Two, 90 Minutes

Phase 4: Profitable Copy Editing

Editing Exercises — Day Two, 90 Minutes

• Use Stronger Verbs, Eliminate Passive Language
• Cut Boring & Redundant Text
• Assure Readability Score of 4th Grade or Below
• Voice Test 3X With Live Edit
• Perform the Standalone Scan Test
• Run the I.O.U. Test
• Hold a C.U.B. Review
• Create Image Captions
• Underline, Bold, Italics & Caps, Spelling, Grammar & Punctuation
• Explain the Pain to Create

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