Pam Hendrickson – Content Crash Course

A 5-Part Online Training and Coaching Program to Help You Create and Distribute High-Quality Content That Gets You More Customers

The Opportunity to Make Money with Content Marketing Is Huge…Or Is It?

Bloggers, content marketing gurus and the statistics they share might lead you to believe that all it takes is an idea, a blog and a few social media channels and you’ll be enjoying a list of 20,000 buyers with cash rolling in weekly.

For Example, Have You Heard That…

75% of Americans admit to bringing their phone into the bathroom? (A captive audience!)
70% of mobile searches lead to online action within an hour? (An audience primed to buy!)
More people own smartphones than toothbrushes? (That’s almost 2 billion people, all just waiting to meet you!)

Makes you want to run home, throw up a blog and start your empire, doesn’t it? ?

But Here’s the Challenge…

The average time people view a video is just 60-120 seconds.
55% of people who click on a link to an article spend less than 15 seconds reading it.
The average page view time is less than 60 seconds.
And, have you ever heard that a goldfish’s attention span is only 9 seconds?

Guess what? We humans have dipped BELOW the goldfish with an average attention span of 8 SECONDS.

Given those statistics, I have just a few more seconds to say something meaningful :)— so let me lead with this:

Now, more than ever, content is the secret to attracting the right customers and converting sales…but it’s got to be the right content, delivered the right way, at the right time to the right people.

And that’s what I’m here to help you with.
Whether you:

• Feel like a content newbie who doesn’t know where to start
• Struggle to find the confidence or expertise to execute effective content marketing
• Commit random acts of content, but have yet to reap the customers—or the profits—from your work
• Feel overwhelmed about where to start, what to say and where to go to distribute your content or…
• Have a good content system up and running in your business but you know you can be getting better results for all the work you’re putting in…

…I can help you. And Here’s how:
I’ve spent the last 25 years creating, packaging and delivering content that converts for my clients. I served as the executive VP of Content Development at the Anthony Robbins Companies for 18 years, and since I formed my own company, I’ve consulted with major brands, CEOs, celebrities and entrepreneurs and business owners just like you.
In all that time—and with all those clients—I’ve discovered what works, and what doesn’t. In other words, I’ve made all the mistakes and done all the trial-and-error testing so you don’t have to.
And now, I’ve taken everything I know about creating and distributing high-quality content that’s easy to consume and gets you more customers and put it into a simple, 5-step training course.

In my Content Crash Course, I’ll show you how to make content marketing work for your business by helping you 1) attract an audience and 2) convert that audience to paying customers. No hype, no overblown promises. Just real strategies that I’ve tried and tested in the field to get you the results you deserve.
All YOU have to do is bring yourself: your passion, your message and your drive to help other people get results. I’ll take care of the rest.

When you invest in my Content Crash Course, here’s what you’ll receive:

1. My 5-Step Content Crash Course Online Training System Which Includes:

Step 1: The 5 Golden Rules of Content That Connects & Converts

You’ll discover the secrets to creating content that 1) attracts the right audience, 2) connects with your prospects, 3) converts them to customers and 4) delivers tremendous value and impact.
In this step, you’ll discover:

• The 3 key elements to being clear with your content strategy. Skip these and you run the risk of confusing your audience . . . and we all know that a confused mind doesn’t buy.
• How to produce the all-important “results in advance” that turn new readers into your biggest fans.
• How to create content that makes your audience click through—no matter how much other “noise” is around. Here’s a little tough love from me, but it’s true: If your content isn’t relevant, no one is going to read it.
• Discover how to work with the human brain—instead of struggling against it—to open your students to discovery and make them more likely to take action—fast.

Step 2: How to Get—and Keep—Your Audience’s Attention

I’ll unlock the keys to understanding exactly how people really consume information so you can work the big levers that drive them to pay for content—as well as your products and services.
In this step, you’ll discover:

• Exactly how to bridge the gap between content and revenue (and it can feel like a big one!) with my 5-part formula for building readers into customers. (This is what so many bloggers—including even the pros—are missing.)
• 7 powerful ways to grab attention in a noisy, noisy world, as well as…
• How to turn that attention into action so you have an audience who wants to pay you for what you know.
• How to turn zero likes, zero comments and zero shares into a flurry of activity with 6 simple tools you can use right now.

Step 3: Your Signature Talk

My business really took off once I discovered my core story and signature talk. I’ll show you how to position yourself as a leading expert in your field and attract speaking, media and publishing opportunities—and how to convert your audience into paying customers.
In this step, you’ll discover:

• How to leverage the elements that every Signature Talk must have so you have your audience in the palm of your hand, instead of speaking to an audience that’s totally tuned out.
• I’ll show you how understanding the two key parts of your talk will prevent you from falling flat—and keep you from turning your audience 100% against you. (I’ve seen it happen, and it’s not pretty!)
• How to improve your presentation skills—and successfully pitch your products and services from stage—to become an in-demand speaker and open up a new source of revenue.
• Engage your audience quickly, easily and effectively with my 3×5 formula. It takes all the guesswork out of creating an effective presentation.

Step 4: The “How-To”—3 Steps for Creating Quality Content That Sells

So many programs only focus on the “why,” but I will also give you the “how” when it comes to content curation, structure and production. In short, I’ll show you all the nuts and bolts you need to become a content master ASAP.
In this step, you’ll discover:

• How to leverage third-party research, your network and the myriad resources available so you don’t have to create all of your content on your own. Leverage what’s there—and get great results. I’ll show you how!
• How to harness the potential that every communication has to transform a person’s life. It’s one of the greatest gifts you can give and receive, and I’ll show you the secrets behind it.
• How to leave your audience wanting more so they return to you over and over again for more solutions of higher and higher value. (And how not to “fill them up” with too much information in a free blog post and never see them again!)
• Exactly what resources you need to create a content-producing machine that works on autopilot, including contractor resources, equipment and an inside tour of my webcasting setup. It took me a couple of years to get this right, and I’ll share it all with you in barely an hour!

Step 5: Content Distribution

What good is all your content if no one ever sees it? In this step, I’ll show you how to 1) uncover new content distribution channels (paid and free), 2) maximize the 3 types of media and 3) optimize your content so it’s seen by the highest number of people possible within your target market.
In this step, you’ll discover:

• The 3 types of media. Treat them all the same at your own risk! I’ll share my specific, easy-to-implement strategies for content distribution in each of these mediums.
• The 3 ways to get your content seen, read or heard. (All you need is 3!) I’ll show you how to use these levers to capture attention and convert new qualified leads to your business. You’ll save TONS of time over the trial-and-error method.
• How to measure your return on investment (ROI). Your money—and your time—are the most valuable resources you have. I’ll show you the smart way to evaluate how you’re spending both so you get the biggest bang for your investments.

Bonus #1: Pam’s 4 Content Black Books

These personal Black Books are the backbone for running my business—and those of my high-level corporate and celebrity clients, too. In each Black Book, you’ll find easy-to-use, actionable strategies, tools and go-to resources to help you maximize your content marketing results in four areas:
1. Webinars – Webinars are one of the most versatile platforms out there for delivering content and converting your audience to customers. I’ll show you how to impress your audience and avoid many of the common mistakes that trip people up—and put a damper on sales.
2. Webcasts – I’ve discovered these to live presentations to be one of the most powerful sales tools out there. I’ll show you exactly why—and how to make webcasts work for you, from A-Z.
3. Blogs – Discover how to create a consistent, robust blog without breaking the bank—or working yourself to the bone. Plus, I’ll show you how to actually get results for all your work!
4. Books – Build your platform, boost your authority and harness the power of Amazon with my proven system.
My Black Books will help you stop reinventing the wheel and empower you to get fast results with my hard-won and proven materials. Plus, you’ll receive these in easy, downloadable PDF format to take them anywhere with you.

Bonus #2: The 12 Laws of Copy That Converts

One of the most common requests I receive is for copywriting strategies—and it’s such a smart request. Good marketing and sales copywriting drives the revenue of your business, no question. (And bad copywriting will leave your bank account empty.) In this bonus, I’ll share with you my personal experience on what converts and what doesn’t to help you turn more of your audience into customers.

Bonus #3: The 12 Laws of Effective Design

It takes only 1/10th of a second to form a first impression—both about a person and about your content. Good design means the difference between content that gets eyeballed and ignored and content that gets devoured—and acted upon. In this bonus, I’ll show you the secrets I’ve learned from 20+ years of creating content that gets attention, and how to avoid the mistakes that will doom your content to obscurity.

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