Neil Patel – Advanced Consulting/Marketing Program Updates
The Most Advanced Business Framework Ever Assembled
If you are interested in getting more customers, maximizing lifetime-customer-value (LTV) and scaling your business, then this may very well be the most important letter you will ever read!
The fact of the matter is Marketing is the ONLY highest-leverage activity in your business, where you can increase your results by 2x-10x in many cases, without spending any more money or time.
Marketing is the KEY money-maker in your business.
Most activities inside a business cost money, instead of making money. Of the things that do make money, marketing makes the most money… Plain and simple.
Here are some Marketing Examples from my businesses:
- Crazy Egg: I’ve built the industry leading SaaS program that tracks and optimizes the User Experience of more than 2 Billion Visitors every-single-month, and serves clients ranging from Fortune 500 companies to local mom-and-pop shops.
- KISSmetrics: I’ve raised about $17,000,000 dollars for KISSmetrics and grew the traffic from ZERO to 1 Million Visitors a month in the hyper competitive B2B space, which is rare.
- Hello Bar: Reaches in excess of 350+ million people a month and it’s used by every major high trafficked blog in every industry imaginable!
- Google: I was recently hired by Google to help get more customers for Google AdWords. I can’t give out the specifics but let’s just say, it’s going really, really well.
- Quick Sprout: As a side, My Personal Blog – Quick Sprout. Reaches an extra million unique visitors a month. I am pretty sure I can do a lot better, if I tried there ?
- I Can Has Cheezburger: I helped them grow and scale from a tech start-up to over 500,000,000 pageviews. (Yes, that’s 500 million pageviews.)
- Timothy Sykes: Went from making $50,000 a month to an extra $1,200,000 a year in profit as a direct and documented result of working with me.
- Press & Media: I’ve been featured on Forbes, Wall Street Journal, MSN, Huffington Post, Entrepreneur Magazine and countless others.
- Stellar Repute: I have also worked with Thomson Reuters, Airbnb, Reebok, VMware, Gawker Media, Tech Crunch, Intuit and Inc Magazine. Just to name a few more.
- Keynote Speaker: I’ve spoken at TEDx, Ad:tech, SMX Advanced, Web 2.0 Expo, Awesomeness Fest, Empower Network and Traffic & Conversion Summit. (This is excluding Fortune 500 speaking engagements.)
I am fortunate enough to regularly work with Fortune 500 brands AND 10-Figure businesses ($1+ billion dollar.)
So, I get to see firsthand what really works.
And I’ve poured all my knowledge and know-how into the 22-step Advanced Consulting program. I honestly believe it is the Crown Jewel of Marketing:
Act I – Converting Customers
The “Cold” Sales Process
This single sales process is used by the likes of AMAZON, MCDONALDS and other Fortune 500 brands too numerous to list. This is the #1 reason for most category leading brands & businesses.
- “Competitive Intelligence” I’ll expose how to “uncover” your competitors’ most profitable campaigns and use their data to essentially guarantee cash-in-your-pocket.
- “White Hot Lead Magnets” Want to convert 4X as many leads? A persuasive lead magnet is the answer. This one change can easily double most businesses overnight.
- “The Right Tripwire” How to select the right “Tripwire” for your business. (Includes 14 examples you can model after.)
- “Pre-sale Upsells” Simple check box add-on can pay ALL your overhead every month. This is a simple change to make, no matter how non-technical you are.
- “1-Click Upsells” Understanding how to put the upsells in place will be critical to your SURVIVAL in the future. Who else is going to show you this?
- “Physical Copy Upsells” 40% conversions on an upsell? Yes! If you sell digital information you NEED this upsell, but if you overdo it you’ll hosed for sure… we’ll show you the right way.
- “The Bundle Offer” If carrots cost $1 wouldn’t a basket-full for $2 be a slam-dunk sale? That’s the bundle offer, (HINT: It works because people can easily do the math in their heads.)
- “High-End Upsells” Big ticket upsells and downsells can totally change a slow day into a major gain. (HINT: You can offer $1,000 upsells on $1 trial offers with a typical 4% conversion rate. You can do the math on that.)
- “Underground CPA Files” CPA offers are a great way to monetize your leads. Whether you’ve been marketing with CPA for years, or totally confused about how it all works… we’ll show you exactly why it’s the fastest, easiest & most effective way to convert leads into money. (w/ Video + Mindmap)
- “Strategic Backend Promotions” Don’t have a high-ticket backend product? Promote someone else’s and start raking in cash on the back end of your sales. We’ll show you where to find the highest converting offers and make the JV deals to assure the highest payout.
Note: Upsells, downsells, cross sells, and 1-click upgrades can make you TEN TIMES as much money as your initial sales do – The Marketers who don’t do these are amateurs. I don’t want you to be one of them.
Crafting An Offer They Can’t Refuse!
“How to turn lookers into starving buyers by creating ridiculous offers that kill your competitors and have JV partners begging to promote your stuff”
- “Customer Profiling” Use our profiling sheet to hone down to EXACTLY who your customer is, and where you can find them online and offline. [Sheet Included]
- “Identifying Needs” The psychological model that determines your customer’s true Reason Why. It’s easy, fast and you’ll be shocked with the answer 80% of the time.
- “Your Hook” Most marketers miss the hook… and they fail. In our opinion, this is the SINGLE BIGGEST FACTOR in an offer’s success or failure. We’ll show you how we develop ours and even help you to uncover yours.
- “19-Step Sales Copy Framework” This will teach you the MECHANICS of creating irresistible messages. This framework makes anyone a B+ copywriter in just a day with a few key exercises. HINT: It’s modeled after the best copywriters in history. [TEMPLATE INCLUDED] took 6 years to test, iterate and perfect.
- “Simplifying The Buying Process” 3 Streamlining methods that make spending money with you easier and watch your sales skyrocket. Our examples & frameworks will make this a breeze.
- “The Reason Why” How to add more “reason why” in your sales process. Most business people do not include this AT ALL in their sales pitches—and it’s one of the hallmarks of a good sales process (HINT: You simply do NOT want to have your prospect “automatically assume” why your product or service is good for them—you have to TELL them!)
- “Video Includes” Where you place video on the page is different on sales pages and opt in pages and even different still for upsells. We will explain all the rules complete with test data.
The Conversion Sequence
“How to make money from every customer you ever acquire. FACT: Most of the growth in any business comes from the customers they already have. Discover…”
- “Email Strategy” Email is changing. Deliverability, HTML, VIDEO… here you’ll learn what we do and what’s working now. Increased open rates, click-throughs and conversions = $$$
- “Re-targeting Lists & Sequences” The exact “copy and paste” sentence to use in your retargeting campaigns to get your visitors back at every step of your sales process, while building your own retargeting “lists”
- “Hybrid Affiliate Offers” Pre-affiliate videos, mini-review sites and rolling affiliate launches are just a few of the affiliate promotion tricks up our sleeves.
- “Customers-To-Members” This simple strategy can take a reasonable number of your email subscribers to paying members, and paying members to VIP level members every month on auto-pilot. Really slick and man does it ever work!
- “Rolling Launches” This is HUGE! Imagine a product launch in your business going off every single week. This requires software [INCLUDED] and just a little planning (we have a few every week). You’re gonna love this…
“Yes, webinars and teleseminars for Traffic & Lead Acquisition, Nurturing & Conversion! This is a very Profitable Source of NEW Leads”
- “Webinar Strategic Partnerships” Why webinar and teleseminar JV partnerships make more money than any other JV deals, produce way more traffic & leads for you and are the easiest to sell to new partners.
- “1-2-3-Punch” How to get 3x as many people to register for your webinars and how to make tons of $$$… whether they show up or not.
- “Free Webinars That Pay Now” How I make IMMEDIATE revenue from webinars days before they ever go live. (Sometimes as much as $10,000 without actually “selling” anything.)
- “Evergreen Webinar Relaunch” How to get affiliates to promote webinar replays forever and keep sucking leads from their lists…
- “Perpetual Launches” How to turn a webinar replay and a few emails into a never-ending launch. This one tactic alone can become the core of your marketing machine.
- “Old-To-New Signups” Use the G2W webinar sign-up template we’ve tested to generate fresh leads for old webinars.
While the information business is GREAT, it makes up less than 1.12% of online sales; most of the rest is real STUFF! Contrary to what people would love you to believe, it’s not that hard to get into the physical products business and these businesses SELL for big bucks on exit. In this section you’ll get…
- “Green, Organic & Pet Friendly Niche” Why organic, green and pet friendly products are SUPER hot to sell, have a 500% markup and can be made with $500 in equipment in your garage.
- “eComm Traffic” How to sell TONS of products and build valuable brands via Amazon, Sears.com, Overstock.com and NewEgg.com, and how to kickstart them with Kindle books and cheap Facebook ads.
- “Inventory Management” How to import dirt cheap products from Asia, South America and India for as little as $500 in up-front cash, and how you can EASILY get that from a customer in 15 minutes.
- “Retail Distribution” How to use “Brand Leaping” online to get on the shelves of MAJOR retailers like WalMart, Walgreens, Rite-Aid and Home Depot.
- How to “ecom splintering” like HeyNeedle.com that just sold $500,000,000 in mainly drop shipped merchandise last year.
- And we are just getting started…
Act II – Getting & Scaling Traffic
Dirt Cheap Traffic
“Getting paid traffic has never been cheaper, all the chumps are out of the market and we have cracked the code for Google Ads for 20-30 cents on the dollar – here’s how…”
- “Display Network Campaigns” The Google Display Network Serves 1 Trillion Impressions Every Month. How to build and scale campaigns in the display network from A to Z (HINT: Google, Yahoo & Bing Included.)
- “Building an Affiliate Army” The strategy that works in the real-world to recruit, motivate and retain hundreds of affiliates to promote your business for you.
- “Make Google Your Affiliate” [SUPER NEW!] Using one “little known program” Google will manage EVERYTHING for you for a piece of the action. Just pay them a commission and they are yours.
- “Hyper-Targeting Visitors” How to ethically spy on your visitors and magically display super targeted offers focused on what they’re interested in RIGHT NOW!
- “Psychographic Scheduling” How to determine when to run ads for the highest ROI ad where. (HINT: One of our best-kept secrets is Germany…)
“How to laser-target Facebook’s 1.2 billion active users and turn them into the most rabid buyers on your list”
- “FB Magic” Why some of our ads make us the most money when NOBODY clicks on them. [The BEST AD TEMPLATES INCLUDED]
- “Facebook Data Mining” Finding your share of the 1,200,000,000+ Facebook Users That Are Proven Buyers. [CHECKLIST INCLUDED]
- “Custom & Look-a-like Audiences” How to advertise to ONLY the most targeted leads that you already know meet your customer criteria and have the ability and desire to buy.
- “Using Facebook Fan Pages” How to use Facebook ads to fatten your Facebook fan list (HINT: These leads can be worth up to $4 per month EACH in select markets!)
More Advanced Traffic & Conversion
How and why CPM Email Drops are still the best way to build your list and why affiliate traffic sucks in comparison.
- “Trading Quarters for Dollars” How to convert formerly stinky “co-reg” leads that cost as little as .25 each, into $.50 – $2 a month or more in profits each.
- “Back To The Future PPC” Google, Facebook & MSN are humbler these days – see how you can use this to your advantage and even beat them at their own game.
- Remnant Banner Traffic Networks are the newest form of DIRT cheap traffic on the planet, selling banner ad placement above the fold for as little as .09 per 1000 impressions. Sites like Drudge Report, Facebook, About.com, MSN, AOL and 250,000 others participate in these remnant platforms.
- “Twitter Ad Secrets” Yes… Twitter ads work! If you aren’t testing this incredible new medium, you’re leaving A LOT of traffic on the table. Find out how you can leverage this new traffic channel (Templates included!)
- “Conversion Optimization” What to do when your campaign just ISN’T converting (this happens a lot), follow the flow chart for your “diagnosis”…
- “Persuasive Storylines” 3 stories you can tell in your pitch to immediately make your pitch more exciting. People LOVE stories… and a good story your prospects can relate to will REALLY “cut through the junk” that your prospect is going through right now.
- “Customer Reality” An expose’ of what people are REALLY going through in their lives… and why hardly anyone is as ambitious as you think (This is something I have to correct in my private clients’ heads when I start working with them.)
Ramping Up Paid Traffic
How to make 100X more money on the “Big Boy” networks than on Pay Per Click alone. WARNING: Don’t play here without an insider’s help!
True, this is where the $10 MM and up per year guys all rock-it, but it’s shark infested waters. Learn it and you’re rich… mess it up and you’re done. (P.S. Almost NOBODY teaches how to do this.)
- “Metrics, Data & KPIs” How to analyze the metrics that actually MATTER so that you can “skim the fat” from your campaigns and SCALE…
- “CPV Domination” How to swipe customers from your competitors. You can legally, ethically, quickly, and easily put your site in front of people who have already proven themselves to be BUYERS of products just like yours.
- “CPA & Affiliate Networks” 18,000 sales a month! Imagine. That’s what happens when you hit a winner in the CPA networks. It’s kind of like an Internet marketer winning “American Idol” only it ain’t that hard. This is where the whales swim.
- “SEO & Content Marketing” Most people glaze over content marketing because they don’t understand it or have screwed it up in the past. Here is a FACT: Content accounts for a full 2/3 of our traffic on Google and Yahoo. Best of all, it’s wicked-cheap and it converts better than search.
- “Large Scale Media Buys” Got a winning offer? Don’t even screw with PPC. There is 20X – 50X more “Placement” traffic available online than PPC. Here’s how you can CRUSH IT even in hyper-competitive niches like FOREX (not for the faint of heart).
- “Hypnotic Sales Patterns” For the first time ever, I’m going to pull back the curtain on the NLP language patterns and hypnotic phrases that will amplify your conversion rates manifolds.
I insist you promise to use this with kindness and use it responsibly. It is very, very powerful… and very dangerous in the wrong hands.
Offline + Online Marketing
“Offline Media to Online Advertising is Quietly Making Many Players Millionaires Without Spending a DIME Online – Here’s how they do it…”
- “Classified Ad Traffic” Turn dirt-cheap national classified ads that run for pennies a paper per week into “solid gold” green buyer leads for almost any niche.
- “Multiple Modalities” Our Process combines Email, Direct Mail, FAX, Text Messaging and Voice Blasts to increase traffic 10X to almost any promotion – kills for high-dollar offers
- “Direct Mail for JV Deals” Wanna get on a big fish’s radar? We’ll share the best working “Direct” tricks of all time that simply won’t allow a potential partner to ignore you.
- “Psychic Postcards” that register qualified buyers to webinars and teleseminars automatically using the strongest psychological trigger ever… curiosity.
- “Bounce Back Offers” How to trade for free traffic from other people’s products and promotions. Most people (even your competitors) will mail your promotion to their best customers for you… if you know how to ask.
Scaling Your Business
Most businesses feel stuck and for good reason. The truth is what got you where you are now will not get you to where you want to be. In this session you’ll discover some thought shifting ideas and strategies like…
- “Automating + Scaling Your Business” Once you find what works, you should iterate, automate and scale it. This simple strategy is responsible for more entrepreneur millionaires than any one thing I know.
- “Focus & Mindsets” Ever wonder why Bill Gates goes to work in the morning? Discover the real mental work-outs used by millionaires and billionaires every day to keep them reaching for more and why they are NEVER limited by imagination.
- “Strategic Partners & JVs” Partners bring SCALE, they don’t start from scratch… Fortune 500 companies (who usually have unlimited resources at their disposal) partner with proven winners rather than start from scratch because it’s hands-free and fast. Every million dollar campaign worked on in the past has partner backing it up.
- “Precise Time Scheduling” How do we identify those activities in your business that will give you the highest possible return, and make you the most possible profit and income — and then design your life, so you make sure to do THOSE High-Value activities consistently.
- “Building to SELL” – You’ll never make as much money as the day you sell your business and we want to help you achieve that dream by getting you on the right track now. Who knows, maybe you’ll even take your company public some day.