Igor Ledochowski – Hypnotherapy Business Method

Whether you’re an experienced hypnotherapist / coach or a beginner…
if you have a basic proficiency in your techniques
(and enjoy making a positive difference in people’s lives)… then…

You Are About To Discover How To
Quickly & Easily Receive Multiple
Streams Of Income From Your Existing
Hypnosis / Coaching Skills…

On this webpage you will be shown a simple and proven SYSTEM
that is already quietly generating high 5 and 6 figure annual incomes for hypnotherapists and/or coaches in their first year“in business”. Best part:

You Can Even Be Receiving

$100,000+ Per Year While Taking

Up To 4 Days OFF Each Week…

If you would like to be well rewarded from your existing hypnosis/coaching skills with paying clientele and multiple streams of income – providing you with an income of $100,000+ per year while you have up to 4-days off each week – this will be the most important message you ever read.
Here’s why:
My name is Igor Ledochowski and, as a master hypnotist and co-owner of a worldwide hypnosis training company, I’ve seen and used some of the most advanced client attraction and business building strategies ever invented. Some of them are so powerful they can put multiple-thousands of dollars in your bank account in just a couple days.
But you want to know something interesting?
Just a few short years ago I gave up working for a “magic circle” law firm – (where I was on a career path to become an equity partner and receive a salary of $2 million a year) – to set up as an independent hypnotherapist.

How To Have Your Own

Profitable Hypnotherapy Business

This training program is a 5 day seminar (between 28th March – 1st April) and each day of the seminar focuses in on training you in one of the 5 systematic steps to this proven business building process.
Plus (and this is the real brilliance behind the system) each day of training at the seminar correspondence to each “week” of starting up your own hypnotherapy business.
So for example: Day 1 of the seminar covers everything you’ll be able to go out and do in week 1 of your business start-up; day 2 of the seminar covers everything you’ll be able to do in week 2; day 3 of the seminar covers everything you’ll be able to do inweek 3; of your business start-up of your business start-up, and so on.
The idea being that in the 5 weeks after the seminar you’ll be able to have each separate system up and running (if you want to progress that quickly – although you can progress at whatever pace best suits you) and, most importantly, each system will be “interlinked” with every other system.
Bottom line:
The system you will get through the training program…

Is Easily Manageable For One
Person (With No Previous Business
Experience) To Set Up

You don’t need any fancy (expensive) office, either.
Nor do you need to be a “world-class” hypnotherapist.
In fact, all you need (if you have a basic proficiency in hypnosis) is the 5 systematic steps of proven the client attraction / business building process (detailed below), and — with no contacts, no “name recognition” and virtually no out-of-pocket business investment — you’ll be able to:

  • Create a steady stream of high-quality paying clients – eager to book up hypnotherapy / coaching session(s) with you…
  • Immediately get paid higher than average fees for your hypnotherapy / coaching services – even if you’ve never so much as put the word out for clients or charged anyone a single penny for your work…
  • Strategically (and ethically) position yourself as “THE” hypnotherapist / coach everyone will want to work with in your area – and do so even if you are up against a number of very experienced hypnotherapists who have years of experience and expensive ads smeared across the pages of local magazines.
  • Book people in for your hypnotherapy / coaching services without ever having to talk to them on the phone prior to them becoming a client – this takes all the scary-selling out of the dynamic so you never have to suffer personal rejection.
  • Present your prices (fees) in such a way that you don’t meet with any price resistance (like most hypnotherapist / coaches do) – you’ll even be able to charge and get higher fees than all your competition because you’ll be packaging your services / skills in a way that’s far more valuable to the client.
  • Set up a simple (systematic) referral network that makes it almost a “given” that plenty of people will eagerly send you high-quality referral clients – by the way, this has nothing whatsoever to do with “mingling” at those business networking meetings.
  • Advertise your hypnotherapy / coaching services in publications at substantially less – (as much as 50% off) – than what others in your area have to pay – this enables you to “pay for the ad” from the revenue generated from less clients than all your competition is able to.
  • “Expand your value” (and therefore your fee generation sources) far and beyond what most every other hypnotherapist / coach is able to provide – this has nothing whatsoever with being a “better” hypnotherapist or “stringing clients along”, you will actually be transforming more peoples lives and having more of a lasting impact than you could otherwise.
  • Create a balanced “lifestyle business” that is perfectly suited to your unique characteristics, your unique values and the values of the people you would ideally like to work with – you don’t have to fit into a business; the business will fit around you (where you can work full-time, part-time or any hours you choose).

If all that is beginning to sound like a life / business scenario you’d like to have, here are the 5 business system steps covered in the 5 day training that’ll make it all possible for you in 2012:
Joe and I will spend the first day of the 5-day seminar covering exactly what you need to have in place to ensure you have a rock-solid infrastructure (foundational framework) upon which to build and support a hypnotherapy / coaching business that can provide you with a yearly income of $100,000+.
Now, although the critical elements of a rock-solid infrastructure will be the same for everyone – the great thing is we’ll teach you how to “construct” your infrastructure around your unique characteristics as well as the unique characteristics of the type of clientele you want to connect with.
In other words, you are not going to be forced into a “business straightjacket”.

You’ll Be Able To Mold The Business

Around You… Not The Other

Way Round.

That by the way is one of the BIG “secrets” to business success.
Infrastructure is the rock upon which you build your business.
That’s why we cover it – even if hardly any other trainer does.
Anyway, once you have your business infrastructure (“launch pad”) set up the next step you will need to move your hypnotherapy business thorough is:
As you probably know – a hypnotherapy business is a business based on trust.
There are, of course, many ways to convey that trust to potential clients (the most effective of which will be covered at the seminar) — although the fastest, cheapest and most natural way for the necessary level of trust to exist in someone is if they have been referred to you by another person who they already know.
I’m guessing that’s not a revolution to you, right?
But here’s the thing:
Joe and I both know only too well it’s not enough just to expect people to send you referrals because you do a “good job”.
Another thing:
Most hypnotherapists who politely ask their clients, friends and family members for referrals still don’t get any referral clients.
Is that because the hypnotherapist didn’t do a good job? Is it because the client was less than happy with the results (positive changes) they received from their hypnotherapy session(s)? Or was it because the hypnotherapist didn’t attend and “mingle” enough at one of those business networking events?
Actually it’s got little (and in most cases nothing) to do with any of those things.
In fact, when I was discussing the topic of referrals with Joe, he said something very insightful:
“Most hypnotherapists who attempt to generate referral clients do so in a very haphazard way. That’s nowhere near good enough. What they absolutely must have – if they want consistent and predictable results – is a systematic referral process in place.
“And that systematic referral process must be designed and implemented in such a way that not only do people refer people to you, they also refer the type of people who meet your criteria for a high-quality client”.
That, in a nutshell, is exactly what we’ll be training you and showing you how to do on day 2 of the seminar.
This way you’ll know how to consistently and predictably get an influx of referral generated clients.
And those referral generated clients will cost you nothing (or as close to nothing as you can get) to attract into your hypnotherapy / coaching business.
Plus those referrals can put you into positive cash flow (and profit) as soon as the end of the second week of you starting up your hypnotherapy business.
The point:
By simply following the “recipe” you’ll be self-financing your business (growing your capital right off the bat) and have the required funds to invest in:
Why spend a whole day on advertising?
It’s not rocket-science is it?
No, it’s not. Far from it.
But here’s the thing:
There’s a world of difference between advertising and EFFECTIVE advertising.
What’s the definition of an effective advertising?
Simple: An effective advertisement (as defined by me) is an advertisement that generates enough clients to more than pay for the expenditure of placing the ad.
However, if you look at the advertising in local magazines, newspapers and the Yellow Pages from most hypnotherapists (including the “high brow” clinical hypnotherapists) — you will be looking at advertising that does little or nothing in the way of generating fee paying clients for their business.
Remember how I told you about the lady who had a website built (to advertise her hypnotherapy services) and paid $10,000 for it? And remember how I said to the best of my knowledge not one single client had booked in for a hypnotherapy session because of her website?
Do you know why she’s not getting any clients from her website (and why 95% of hypnotherapists never do)?
Well, one of the BIG reasons is most hypnotherapists’ pay-through-the-nose for advertising… that…

Doesn’t “Speak” To The Heart Of
The Emotional Problems Their Potential
Clients Are Experiencing &
Want To Escape.

You absolutely must be able to do that if you want your advertising to deliver clients to you.
And by the way:
We’re not suggesting your advertising has to be “tacky” or filled with the type of over-the-top hype you’d be embarrassed to be associated with.
Not at all.
In fact, at the seminar (on day 3) Joe and I will show you how to put together your own professional, reputation enhancing, integrity-based advertising that effectively communicates your real value to the people who could most benefit from your hypnotherapy services. Joe and I call this…


It is highly ethical.
Extremely simple to put together (you don’t have to hire any expensive advertising consultant).
And most importantly it is very effective at generating high-quality clientele for a professional service business (such as your hypnotherapy / coaching services).
Bottom line:

It Will Cause People To Feel Good About
Contacting You To Either Learn More About Your
Services… Or… Book Up A Session With
You On The Spot.

You don’t need to be a professional ad writer either.
You don’t even need to be very good at writing.
In fact, I will show you real examples of ads (and promotions) that you will be free to “copy and paste” (with some very minor modifications) for your own use.
Plus, Joe and I will show you…

  • How to negotiate the lowest advertising rates with newspapers and magazines.
  • How to position yourself in your advertising as THE ONLY hypnotherapist / coach a potential client will contact (even if your area is flooded with well-established competing hypnotherapists who regularly splash out on expensive ads and are used “ruling the roost”).
  • How to make your advertising pay for itself before you get invoiced by a publication your advertisement is appearing in.
  • And even how to get other businesses in your area to gladly pay for the privilege of sending your advertisement (promoting you) to their own customers/clients.

Now, if that’s all Joe and I taught you about effective advertising you’d be miles ahead of any other hypnotherapist competing in your area.
But we will teach you about (and demonstrate examples of) effective advertising that even most advertising professionals remain unaware of.
For example:

  • We’ll show you how to legally and ethically advertise your hypnotherapy / coaching business for free – no expense whatsoever.
  • We’ll show you how to generate fee paying clients by not advertising your hypnotherapy services. Seriously.
  • And we’ll show you how to combine different forms of advertising as well as different advertising media…
To Exponentially
Increase The Number Of Paying
Clients Your Advertising

Again, there’s nothing tacky or underhand about any of the advertising strategies we’ll be teaching and demonstrating to you.
To be clear: everything that Joe and I teach, everything Joe and I stand for, and everything Joe and I strive to do when conducting business can be summed up in…
An important point (which hopefully resonates with you):
The purpose of the seminar is not just about making money from hypnotherapy / coaching (although we’ll show you how to do that in the most expedient and realistic way possible) – it’s really about connecting with people who need help and then you making a meaningful difference in their life.
That’s the biggest “payoff”.
After all, the most valuable thing you can ever do in life (and the thing that makes you feel best) is when you are able to make an impactful and transformational difference in the life of another person.
It therefore stands to reason that the more people you can connect with and the greater (or more lasting) the transformational change you can facilitate in their life…

The More Valuable You
Become As A Force For
Good In The World.

So on day 4 of the seminar Joe and I will teach you (and demonstrate to you) various ways to “expand your value” as a hypnotherapist / coach.

  • We will show you how to connect with more people who are in need and are deserving of your services…
  • We will show you how to reach out to make an impact in the lives of people all over the country (and even outside your country of residence)…
  • We will show you what the best ways are to “package” your services… and...
  • We will even reveal to you a never-before-seen “value-added invention” that will make groups of people want toflock back to you week after week because of the wonderful therapeutic benefits they will continue to receive.Put simply:Day 4 is all about opening your eyes and your vision to the multitude of possibilities available to you — (when you gobeyond thinking like a traditional hypnotherapist) — for quadrupling your value and in turn quadrupling the impact you have on the lives of other people.
    This way you are able to solve more problems in people’s lives… have more of a lasting impact… and… expand your network of people who have the capacity to refer other people to you. And, of course, the natural extension of all that is…

    Your Commercial Value… As Well As
    The Revenue You Are Able To Generate…
    Will Increase As Well.

    Altogether, day 4 of the seminar will really open up your eyes to the multitude of “extra” commercial avenues available to you as a hypnotherapist / coach.
    Then, on day 5 we’ll cover:

This is an area both Joe and I have a lot of experience in, and if you get this component right (which you will do with our step-by-step training) you will no longer “see yourself” as just a hypnotherapist / coach providing hypnotherapy services.
Of course you will be a hypnotherapist providing hypnotherapy services to clientele who will financially remunerate you – BUT, you will also become a business strategist.
Now, don’t let the term business strategist scare you off. Really it’s just a fancy way of saying…

You’ll Be Able To See & Navigate The
“Landscape” From 30,000ft Instead Of Trying
To Work It Out From The Bottom
Of A Ditch.

Figuratively speaking of course.
Anyway, here’s the point:
A HUGE “secret” of business success is to spend just as much time (if not more time) working ON your business, as you do INyour business.
Working IN your business is doing all the day-to-day operational stuff that you need to get done (like taking phone calls, responding to email and seeing clients, etc). All that is, of course, necessary.
However, what is also necessary (but which most often gets overlooked or neglected entirely) is to work ON your business. And working ON your business is all about “mentally stepping away” from the day-to-day operations in order to “see” how well your business systems – including infrastructure, referral systems, advertising, and value creation – are working for you.
That is something Joe and I will show you how to do.
We will show you how to break out of the thought patterns of an employee (which will not serve you well when setting up a business model) and transition you into the more expansive mindset of a business owner / entrepreneur.
Then (from the vantage point of a business owner looking “over” your business) we will show you…

How To Smoothly Leverage ALL Your
Business Systems So They Are Each
Firing On All Cylinders.

That’s when business becomes FUN. Streamlined. And highly lucrative.
It doesn’t have to be difficult, either.
In fact, it’s all rather straightforward.
You don’t have to compromise your integrity in any way. Nor do you have to become “someone else” just to get business.
You just need certain business success formulas (which I will give you – including the powerful LOCUS Formula) to “run your business through” and see where areas (systems) could be improved an optimised.
You will also get something I’m most proud of called The Master Plan.
What’s The Master Plan?
Put simply: It’s a step-by-step plan that you can follow to create and implement all the components you will have learned throughout the 5 day seminar.
You don’t walk away from the seminar with your “mental shelving space” filled with information but unsure what to do firstwhen you’re back home or at your office.
See The Master Plan lays out each step you need to follow and in what order. It will even show you how to slot in your business building tasks into specific “pockets” of time. For example, you will be able to say, “Right, on Monday 7th at 10am to 11am I’ll be doing this” and on “Tuesday 8th at 2pm to 4pm I’ll be doing that.” And so on.
In short, The Master Plan

Takes All The Overwhelm, Confusion
& Uncertainty Out Of Setting Up Your
Own Profitable Hypnotherapy / Coaching

It keeps everything very grounded and keeps you laser focussed and on track from day one.
And get this…
The How To Have Your Own Profitable Hypnotherapy Business training program doesn’t stop at the end of the 5 day seminar.

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