David Herrmann & Cody Plofker – TikTok Ads Talk

What You Get: Topics Covered

Why advertisers aren’t succeeding on TikTok ads
Winning with TikTok creative
- Hook creation and the TikTok thumbstop ratio
- Storyboarding winning TikTok creative
- Content creators, how to source them, and how to succeed with them
- Ideas for new TikTok creative
- How to use data to optimize creative process
- Creative testing
- Scaling winning TikTok creative
- How often to update creative based on spend
- TikTok Creative Marketplace
Winning with TikTok ad copy
TikTok ad account structure – setup through optimization
CBO vs. ABO
Winning audiences on TikTok ads and who/what to target
TikTok ad landing page optimization and testing
What type of data TikTok ads need to succeed
Measuring TikTok ads success
TikTok sales attribution and how to measure it
Where TikTok lives in the customer journey funnel
Organic TikTok and why it’s important to TikTok ads
Branded content, whitelabeled content, and TikTok influencers
Optimizing TikTok ads using other platforms like Google Analytics, post-purchase surveys, and more

Contents

Section 1: TikTok Ads With David Herrmann

Section 2: TikTok Ads with Cody Plofker

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