Russ Henneberry – Content Marketing Mastery Course
About Your Instructor
Russ Henneberry is the founder of Modern Publisher, a community of information product business owners and expert digital marketers.
Russ has trained and certified thousands of professionals through his coaching, courses, stage presentations and his book, Digital Marketing for Dummies.
What You’ll Learn In This Course
The Content Lifecycle
Discover how to create stellar content for all 3 stages of the marketing funnel. When you know this, you’ll be able to attract new visitors to your site and take them on a journey from Awareness through Product Evaluation and all the way to Conversion.
Content Technology Needs
Learn the 8 types of technology you need to succeed as a content marketer. We’ll also give our recommendations for each type of technology to ensure you get the most effective and user-friendly tools available.
Blog Marketing Mastery
Master the 12 critical aspects of building a successful blog. You’ll learn what types of posts to publish, the secret to writing great content, how to create high-converting lead magnets, and more.
Learn how to effectively get your content out into the world and increase your exposure using a combination of email marketing, SEO, paid distribution, and social media promotion.