Finding Product-Market Fit is overwhelming.
The FOCUS Framework changes that.
Learn How to take your Next Step
Every exercise has a step-by-step video.
Table of Contents
Every step you need to find Product-Market Fit.
Workbook 1: Finding Early Adopters
Customer Storming and Role-izing
Who are your Early Adopters
SCALE your Segments
50 ways to talk to 5 People
Interview Channel Costing
How to Ask for Interview
What to Ask
Interviewing Like a Pro
5 Interview Checkpoint
You’ve Found your Early Adopters When…
Workbook 2: Offer Testing
What is Offer Testing?
Path to Victory
Offer Experiment Design
Success Metric Stoplight
You’ve Validated your Offer When…
Workbook 3: Currency Testing
What is Currency Testing
Currency Experiment Design
Increasing your Conversion Rate with A/B Testing
Increasing your Conversion Rate with Solution…
How to Pre-Sell Anything
Science of Pricing
How to Test your Price
You’ve Validated your Currency When…
Workbook 4: Utility Testing
Utility Testing vs MVP
What Features Should you Utility Test?
How to Build a Utility Test
Utility Testing Metrics
Utility Testing Design
Increasing Customer LifeTime Value
Increasing your Viral Coefficient
You’ve Validated your Utility When…
Workbook 5: Scaling
Scaling to Victory
Building your Dev Team
Scaling your Solution
Scaling your Channels
Scaling your Segments
You’re Finished Scaling When…