Maxwell Finn – Facebook Ad IQ Academy

Facebook Ad IQ Academy

 Inside The Academy

Building Your Foundation

• The Facebook Pixel
• Advanced Custom Audiences
• Competition Spying
• Closer Look At Behavioral And Demographic Targeting Options
• Setting Up Automation Rules
• Creative and Copy Inspiration and Testing

Ad Type Breakdown

• Creating Canvas Ads
• Creating Collection Ads
• Creating Offer Ads
• Creating Sponsored Message Ads
• Intro To Dynamic Product Ads
• Product Catalog & DPA Feed Creation
• Creating Dynamic Product Ads

Data Is King

• Knowing Your Numbers With Reports
• Deep Dive Into Reporting
• Facebook Analytics
• Using UTMs For Better Tracking

My Funnels & Advanced Strategies

• Selling With Facebook Live
• The Free + Shipping Funnel Part 1
• The Free + Shipping Funnel Part 2
• Smart From Scratch Course Launch Strategy Part 1
• Smart From Scratch Course Launch Strategy Part 2
• Smart From Scratch Course Launch Strategy Part 3
• The Foundation Of All My Facebook Campaigns
• Video Ad Funnel
• The Thank You Ad
• Turning Photos Into Videos
• The Post Purchase Retargeting Funnel
• Overwhelming Value Lead Gen Campaign
• Kevin Harrington Lead Generation Campaign

The Future Is Messenger

• Getting Started With Messenger
• Messenger Automation
• Growing Your Messenger Audience

Profitably Scaling

• Intro To Manual Bidding
• Manual Bidding Part 2
• The 20% Scaling Rule

Power Tools

• ConnectRetarget
• Sniply
• CartHook
• Zipify Pages

Bonuses!

• 6 Facebook Ads You Need To Run
• My Presentation For Ezra Firestone’s Ecom Allstars Event

Funnel Blueprints

• The Gold Standard
• Cold Traffic
• Manual Bidding
• Free + Shipping
• Pat Flynn

Facebook Lives

• LIVE: How To Media Spend Wisely
• LIVE: Scaling Ads
• LIVE: Preferred Type Of FB ADs/ Ad Methods / Manual Bidding
• Created New Campaign For Pat Flynn’s Podcasting Course That Produced Over $160,000 In Sales On Less Than $10,000 In Spend
• LIVE: Leveraging 3rd Party Content For Your Ads And Post Purchase Retargeting
• LIVE: Creating Ad Sets
• Analyzing Our Killer Free + Shipping Funnel
• Testing Out Facebook’s New Live Audio Feature
• Facebook’s Brand New Ad Account Overviews
• How To Link Your Page To Your Group
• Best Way To Generate High-Quality Applications Through Facebook Ads
• How To Have Great Brand Identity
• Canvas Ad ,Shopify Checkout , CartHook Upsell Sequence
• Facebook’s New Analytics Platform Makes Identifying Winning Audiences So Much Easier
• Q+A: How To Report/Segment Purchases For A Specific Product Within FB Reporting
• Q+A: How Target Audience About Woman Fitness Apparel
• Q+A: Structuring A Campaign With $100-200 Budget Structure
• Q+A: “So, I’ve Put Up The Ad, Targeted The Interests And All The Details, Set It To $5/Day Budget And Then… What Do We Do?”

Weekly Office Hours

• LIVE: Weekly Office Hours (Session #1)
• LIVE: Weekly Office Hours (Session #2)
• LIVE: Weekly Office Hours (Session #3)
• LIVE: Weekly Office Hours (Session #4)
• LIVE: Weekly Office Hours (Session #5)
• LIVE: Weekly Office Hours (Session #6)

60 Second Ad Hacks

• 60 Second Ad Hacks – Episode #1: Testing multiple campaign objectives.
• 60 Second Ad Hacks – Episode #2: Maximize social proof with existing posts instead of new ads with each audience.
• 60 Second Ad Hacks – Episode #3: Create time on site custom audiences for your website traffic page view events.
• 60 Second Ad Hacks – Episode #4: Turn photos into videos with slideshow ads so you can create video view custom audiences.
• 60 Second Ad Hacks – Episode #5: Create a powerful video testimonial grid page post that you can use for your retargeting.
• 60 Second Ad Hacks – Episode #6: Focus on agitating the problem your product solves before pitching your actual product.
• 60 Second Ad Hacks – Episode #7: Don’t just start running traffic if you don’t know your bottom of the funnel metrics. Work backward from CLTV to your first ad.
• 60 Second Ad Hacks – Episode #8: Use automation rules to efficiently scale winning ad sets.
• 60 Second Ad Hacks – Episode #9: Use the 28 day view attribution window to get the full picture of how effective your ads are.

Increase Your Ad IQ And…

• Master the Pixel and custom audiences
• Find the most profitable & scalable audiences
• Launch cutting – edge retargeting campaigns
• Become an A/B testing wizard
• Build the perfect campaign architecture
• Leverage manual bidding & win auctions

SalesPage (more info)  Archive

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