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Karen Waksman – Retail MBA 2018

3Here’s What’s Included In This Retail Training Program

Retail MBA Is the most comprehensive training program available today on how to get your products on the shelves of chain store retailers.

Retail MBA was developed by Retail Sales Expert Karen Waksman. Karen sold millions of units to the world’s largest retailers. During this time she developed a time-tested proven sales formula that helped her get products into chain stores in various categories.

Since then, Karen has taught her sales formula to 1000’s of product companies across the country on the subject of selling to chain stores at places such as the US Patent Office, Stanford University, the Consumer Electronics Show and more!!

10 Instructional DVD’s, 5 Books, a Binder, Carrying Case and Immediate Online Access to the Course!

Module #1:How to Develop Your Retail Sales/Distribution Strategy

Module #2:Chain Store Fundamentals

Module #3:Preparing Your Product For Chain Store Success

Module #4:Preparing Your Pitch

Module #5:Finding the Right Buyer For Your Product Type

Module #6:Pitching Your Product to Chain Stores

Module #7:The Face to Face Meeting: How to Rock the Buyer Meeting

Module #8:What to Expect From a Chain Store Order

Module #9:Working with Distributors

Module #10:Hiring a Manufacturer’s Rep

Module #11:Selling at Trade Shows

Module #12:Top 10 Most Frequently Asked Questions

Module #13:Selling Products to Online Retailers

Module #14:Selling Products to Catalogs

Module #15:Selling Products to Small Retailers

What Is Actually Included in the Retail MBA Training?

The following is the actual Retail MBA syllabus. Each segment has been carefully crafted to give you the most valuable content on getting your product sold at chain stores. I wish someone would have shared this information with me when I first got started!

The Retail MBA Syllabus:

MODULE 1 – Developing Your Retail Sales/Distribution Strategy

Developing Your Retail Sales Strategy

Deciding If You Should Start Small or Go Big

How Retail Sales Professionals Choose Where to Focus Their Sales Efforts

Determining the Right Strategy For Your Product Type

Creating  a Sales Distribution Plan That Will Yield Results

What is Private Labeling and How to Incorporate it into Your Retail Strategy

MODULE 2 – Chain Store Fundamentals

Chain Store Basics

What Chain Stores  Expect From You

How the Buying Process Works

Who’s Involved in their Buying Decision

Product Categories and What You Need to Know

Local, Regional and Corporate Buying Offices

Common Misconceptions and How to Get Started Today

MODULE 3 – Preparing Your Product For Chain Store Success

Essential Research to Help You Win

Packaging and Displays

Infrastructure and Operation Capabilities

Retail Math: Pricing For Retail

Logistics, Warehousing, Shipping and FOB

EDI, UPC, Liability Insurance, SKU’s, Planograms and More

Funding and Financial Resources

Marketing and Branding Expectations

Certifications

MODULE 4 – Preparing Your Pitch

Developing a Unique Selling Proposition (USP)

What the Pro’s Do To Prepare Their Pitch

Analyzing Your Target Audience

Fundamental Competitive Research

Sell Sheets and Line Sheets

Elements of a Perfect Product Website

Product Videos That Sell For You

MODULE 5 – Finding the Right Buyer For Your Product Type

Complete Tutorial on How to Find a Buyer’s Name and Contact Information
Online Resources vs Offline Resources Available Today

Free Options vs Paid Options

Pros and Cons of Resources Available

Strategies That the Pro’s Use to Ensure They are Finding the Right Buyers

How to Get Access to Buyers Contact Information at Online Retailers, Catalogs and Small Retailers, too!

MODULE 6 – Pitching Your Product to Major Retailers

What is the Best Way to Approach Major Retailers About Your Product

How to Cold Call Buyers When You Don’t Know How

Exact Strategies on How to Get a Meeting With a Buyer

What to Say to Buyers to Get Them to Buy

What to Do When a Buyer Says ‘No’ to Your Product

The Importance of Feedback and How it Can Help You

Additional Sales Strategies To Help You Win Business

MODULE 7 – The Face to Face Meeting: How to Rock the Buyer Meeting

What to Expect During a Buyer Meeting

How to Prepare in Advance For a Great Meeting

What is the Best Way Present to Buyers

Top 10 Things to Include In Your Presentation

What to Bring to the Meeting

Leveraging Retail Interest For More Business

MODULE 8- What to Expect From a Major Retail Order

What to Expect From Your First Purchase Order

How Much Quantity Will a Major Retailer Buy

How Long Does it Take to Get Paid By a Major Retailer

Tricks to Get Paid Faster By Major Retailers

Retail Marketing  and Promotion Strategies Once You Get an Order To Ensure Success

Promotional Calendars For Additional Sales and Marketing Strategies

Maximizing Assortment Plans and Product Lifecycles For Major Retailers

Chargeback’s,  Returns, Markdowns, Rebates, Fees And Ways to Avoid Them

Retail Ethics and What You Need to Know

MODULE 9 – Working with Distributors

What to Expect When Working With Distributors

How to Know If You Need a Distributor

How to Prepare to Work With Distributors

Where to Find Them

How to Get a Distributor to Represent You

How Much Do Distributors Charge

Best Practices For Picking the Right Distributor For Your Product

MODULE 10 – Hiring a Manufacturer’s Rep

What to Expect When Working With a Manufacturer’s Rep

How to Find a Great Manufacturer’s Rep to Represent You

How Much Do Manufacturer’s Rep Typically Charge?

Best Practices For Picking the Right Manufacturer’s Rep For Your Product

MODULE 11 – Selling at Trade Show

Selling at Trade Shows vs. Selling Direct

Should You Spend the Money at Trade Shows?

When it Makes Sense to Sell at Trade Shows

Best Practices For Making Big Money at Trade Shows

MODULE 12 – Frequently Asked Question

How Can I Sell to Major Retailers with Just One Product or SKU?

Do I Need a Patent to Sell to Major Retailers?

Can I Sell Handmade Products to Major Retailers?

Do I Need to Have My Products Packaged Before Approaching Retailers?

What Should I Do if a Major Retail Buyer Asks for Exclusivity

Can I Sell My Product on My Own Website as well as at Retailers?

Licensing vs. Manufacturing

MODULE 13 – Selling Products to Online Retailers

What to Expect When Selling to Online Retailers

How the Buying Process Works

How they Differ From Major Retailers

Best Way to Pitch Online Retailers

Preparing Your Product For Online Retail Success

MODULE 14 – Selling Products to Catalogs

What to Expect When Selling to Catalogs

How the Buying Process Works

How they Differ From Major Retailers

Best Way to Pitch Catalogs

Preparing Your Product For Catalog Success

MODULE 15 – Selling Products to Small Retailers

What to Expect When Selling to Small Retailers

How the Buying Process Works

How they Differ From Major Retailers

Best Way to Pitch Small Retailers

Preparing Your Product For Small Retail Success

SalesPage (more info)  | Price: $1997  (Free for VIP Members) | Size: 6 GB |  Archive

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